Saling Pusa Award
The Saling Pusa Award goes to Nick Perlas. His platform addresses the low hanging fruit. There is so much to correct or needs fixing at this point. In case you are wondering what low hanging fruit is,
We have Mother Nature to thank for the expression low hanging fruit . A fruit-bearing tree often contains some branches low enough for animals and humans to reach without much effort. The fruit contained on these lower branches may be not be as ripe or attractive as the fruit on higher limbs, but it is usually more abundant and easier to harvest. From this we get the popular expression “low hanging fruit”, which generally means selecting the easiest targets with the least amount of effort.
Low hanging fruit, for short, refers to the no-brainers which should have been addressed a long time ago if we did not vote for neanderthals.
Nick Perlas hits the sweet spot on what needs to be done. Now if he can apply the same analytical skill on how he can create the conditions conducive towards gaining at least 40% to 45% of the electorate, crafting and executing his plan for success – his platform, elegant and concise will remain as sand castles lost in the waves of the ocean of voter stupidty it sought to transform. I have no doubt that Perlas has a plan for winning – the crux really is, does he have enough time to rally the troops and send them out to deliver the message, and achieve adherents to his cause.
Alas, my dear Nick Perlas, it is too little, to late. Note for next presidential election – read up on strategic positioning or Product Positioning even.
Your product platform is magnificent. However, the people who need it most are not buying. How in the world can the Noypis not vote for such a brilliant man?
Is it the messenger or the audience? Perhaps, the NGO disdain for corporate approaches will have to take a back seat for now.
Here’s my unsolicited sophomoric advice, picked it up from Google University by the way 😀
|Product positioning has been described as ‘winning the hearts and the minds of customers’. Great brands have long term customers (for example. the ‘love affair’ that Mac customers have with their Apple computers; Ipods, etc.).Positioning your product or service means you need to first define ( marketing segmentation ), and then understand, your target market. (Services are intangible so you need to determine early on in service positioning what your target market values in your service area and how your services are different than many other services.)
Marketing a New Product
Product Positioning and Differentiation:
Does your positioning strategy focus on, and align with, your product differentiation strategy? Is your product or service unique, better, economical, profitable (for the market), or does it have other distinctive criteria that will differentiate it from the many other products and services available?
These points of differentiation must be important and valued by your customers (for example, being marketed as an economical product in a luxury goods market would be a significant positioning mistake).
When introducing new products, your new product plan needs to be focused on differentiation and positioning strategies and tactics.
Positioning your product needs to be focused on delivering a valued and distinctive product to a specific market and delivering in a way that customers accept (that’s the hearts and minds part of the equation). Good product positioning will make it easy for your intended customers to define why they want to buy the product (they will see the unique benefits).
Small businesses typically do not have large marketing budgets. But no matter what kind of budget you have, you need to focus on getting product positioning right (it will pay for itself).
Conduct marketing research (you can use free online surveys) on your product. How do your customers view your product? How do they view your organization? Ask your customers to describe what they think of when they think of your brand and/or your business’ name (it’s a good idea to do this in a way that allows anonymity to encourage honest feedback).
Customers have an image of your brand as either a positive or a negative, based on their experience, their perception of your brand and their understanding of your product benefits.
That positive or negative image will determine whether or not they buy your product and how much they will pay for it (how much value they attribute to it). So make sure you carefully focus on your pricing strategy as an important part of your positioning.
Focus your efforts on positioning or ultimately you will need to re-position your product (changing and/or improving your product’s identity or brand). Re-positioning is very hard to do successfully. Work on the relationship between product differentiation and product positioning. Overcome the ‘noise’ in the marketplace and be recognized for having a unique product.
Product Positioning To-Do List:
If you are not first in the market, you are a market follower or a market challenger. You will need to position your product in relation to the leader, but do not attempt a head-on challenge for the leader’s position – unless you have a lot of money to fund the attempt (and some luck).You will gain more by taking a position where the leader demonstrates some weaknesses (for example in the luxury car market, the small but not economical Smart Car is a new position).If you are the market leader (first in), and you are being challenged by market followers, focus your marketing message to reinforce that you were the first (the ‘real’ thing, rather than the imitation).
Product positioning is as much science as it is art.
Be very careful in positioning your product, it is challenging to change that perception later in the product’s life. Your product message needs to be consistent, reliable, simple and unique. Your growth depends upon doing this right.
Having said that, reformers and solutions implementors need to take a closer look at Nick Perlas’ platforms. His grasp of the issues is definitely SOLID as shown in his agenda below:
If that does not make you understand that the man gets it – I don’t know what will.
As far as Nick’s directions are concerned – he is preaching to the choir.
The thing is Nick Perlas is a pleasantry junkie – AP is definitely your cutie patootsie site… NOT.
Perlas has to “touchie-feelie feel good” because he has to win the votes. Obviously you can’t win the vote by telling a prospective voter off – that would be political suicide. Idealists are people, too – and if they don’t brush up on their people skills – they can have the best product on the shelf but no one’s buying.
The ones who have a brain though, will make the buy – or would say “- we have been looking for this product all along, where have you been hiding?”
AP on the other hand, is not running for elections – so, kid gloves are off and will not hesitate to dish it out – our only vested interest is that the standards for evaluating candidates be raised so that Filipinos can get a better shot at success in life.
Candidates of all stripes, not just presidential candidates but local candidates can look and adopt Nick’s solutions as well.
Perhaps, this is Nick’s greatest gift and curse – the fact that he climbed Olympus nay ran and brought the fire to the masses only to be punished for doing so.
Nick can wax poignant or be ready for the next round of elections or he can opt to work with whoever wins if given the opportunity to achieve his agenda of serving the people.
Any dedicated Perlas partisan will vehemently disagree that Perlas will not win – I would, too.
But who the hell are you kidding, I sh|t you not – Perlas will not win this election – but he will finish this race with his head held high having sown good seed on fertile ground. However, if he does win – I will be so happy to be proven wrong.
For me, the tough choice is not Aquino versus Villar – that’s a no-brainer – NOT THOSE TWO, DUMB*ASS. 😛
The not really- tough choice for me – is Gordon Vs. Perlas – the Doer Versus the Dreamer.
Whoever of the two wins – Gordon or Perlas, the Philippines wins.
The thing is – as long as candidates like Nick Perlas are “Saling Pusa” in our political life, the Philippines will just be “saling pusa” in the community of former developing economies who have leaped to OECD status.
Is voting for a Nick Perlas asking too much from the Filipino?